
The sales and marketing perspective
"Rod Taylor, Savills International Residential Development Sales"
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"Rod Taylor, Savills International Residential Development Sales"
"The branded residential sector continues to expand geographically with more brands entering the market"
"There are more than 500 branded residential schemes globally, with 76,000 units combined. A further 400 schemes are in the pipeline"
"A growing branded residence segment. New non-hotelier brands, from Pharrell Williams to Aston Martin, enter the market"
"Branded residences achieve a premium, on average, of 31% over equivalent non-branded properties, though this figure varies significantly by location"
"The well-established luxury segment remains the backbone of the sector, but other chain scales are on the rise"
"We spoke to three brands active in the sector today about brand reach, ambitions and their responses to Covid-19"
"Despite immediate headwinds facing hotels, the underlying fundamentals of the sector continue to support longer-term investment opportunities"
"Domestic leisure-led locations are experiencing the immediate recovery in performance while larger urban centres continue to be hindered by an absence in corporate and international demand"
"Google mobility data demonstrates pronounced improvements in travel across leisure-led locations, translating into strong occupancy and ADR performance"